Cikondang Waterfall as an Ecotourism Destination: Factors Affecting Revisit Intention

Faiz Al Fajri; Usep Suhud; Setyo Ferry  Wibowo

doi:10.59890/ijfbm.v3i5.109

Authors

Faiz Al Fajri Universitas Negeri Jakarta
Usep Suhud Universitas Negeri Jakarta
Setyo Ferry Wibowo Universitas Negeri Jakarta

DOI:

https://doi.org/10.59890/ijfbm.v3i5.109

Keywords:

Revisit Intention, Customer Satisfaction, Ecotourism, Curug Cikondang

Abstract

This study investigates the influence of destination image, novelty seeking, tourist experience, and perceived risk on tourist satisfaction and their subsequent impact on revisit intention at Curug Cikondang Ecotourism, West Java, Indonesia. Employing a quantitative approach with an explanatory research design, data were collected through an online survey of 280 respondents who had visited the site within the past year. Structural Equation Modeling (SEM) using AMOS 26 was applied for data analysis. The findings reveal that destination image, novelty seeking, and tourist experience significantly enhance satisfaction, while perceived risk reduces it. Tourist satisfaction strongly predicts revisit intention, underscoring its mediating role. The results provide theoretical contributions to ecotourism research and practical insights for sustainable destination management.

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