Vol. 4 No. 2 (2026): March 2026

Articles

• Economic Growth and Human Development: Key Drivers of Informal Labor in South Sulawesi

  Dirmansyah Darwin,  Universitas Negeri Makassar,  Indonesia

  https://orcid.org/0000-0002-1153-365X

  I Made Jyotisa Adi Dwipatna,  Department of Economics, Faculty Economics and Business, State University of Makassar,  Indonesia

  https://orcid.org/0009-0000-0758-1563

  147 - 160

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• Compensation, Training, and Competency Development as Determinants of Employee Work Effectiveness in the Public Sector

  Hafiza Radif Purnama,  Universitas Muhammadiyah Bengkulu,  Indonesia

  Tezar Arianto,  Universitas Muhammadiyah Bengkulu,  Indonesia

  Merta Kusuma,  Universitas Muhammadiyah Bengkulu,  Indonesia

  187 - 200

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• Entrepreneurial Intervention Among Undergraduates: Do Entrepreneurship Education and Environmental Conditioning Count?

  Nada T. Uranta,  Rivers State University,  Nigeria

  Sunday A, Atunwa,  Adeseun Ogundoyin Polytechnic,  Nigeria

  Emmanuel E. Uye,  University of Ibadan,  Nigeria

  161 - 174

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• Adapting Marketing Strategies and Transforming Customer Value in the Digital Era

  Bening Naya D. Giani,  Universitas Muhammadiyah Bengkulu,  Indonesia

  Tezar Arianto,  Universitas Muhammadiyah Bengkulu,  Indonesia

  Sri Ekowati,  Universitas Muhammadiyah Bengkulu,  Indonesia

  Ratnawili,  Universitas Muhammadiyah Bengkulu,  Indonesia

  201 - 212

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• Affiliate Marketing, Cashback, and Flash Sales as Drivers of Consumer Purchase Decisions in Shopee

  Desi Sentia Wati,  Universitas Muhammadiyah Bengkulu,  Indonesia

  Tezar Arianto,  Universitas Muhammadiyah Bengkulu,  Indonesia

  Ade Tiara Yulinda,  Universitas Muhammadiyah Bengkulu,  Indonesia

  175 - 186

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